Thursday, September 10, 2015

Day 6 – Observations on inclusiveness

I had two experiences over a trip to Delhi, coincidently both around inclusiveness.

Over coffee at the airport, my colleague narrated an incident where he had invited a group of HIV-affected* children to perform while planning a company-wide employee family event. He later decided not to have them at the event, due to much discussion over the ‘risk’ this would expose employees and their families to. Instead, he later organized a visit to their institution with a few interested employees.

We stayed at Lemon Tree hotel in Delhi. At breakfast the next morning, I heard a loud shuffling as a waiter walked past me. I looked up to this scene. A very pleasant and patient waiter, was transferring a tray of plates to the shuffling waiter, whom I recognized as being affected by Down’s syndrome. The waiter with Down’s syndrome tried to pick up the stack of plates, but was not able to. He then held his hands out, and his colleague lifted the stack of plates and put them into his arms, and he took them into the kitchen.**

How organizations, or people in every situations handle inclusiveness is purely based on attitude. In the first instance, it is an attitude of self-protection, closed and ‘safe’ in the way things are. In the second, it is an attitude of openness, where interpersonal skills and social learning define the way things are.

Many organizations mention activities where they visit NGOs and other institutions in inclusiveness reports. This is not inclusiveness, when you leave your safe space to play with ‘them’ in a limited-risk and time-bound experience. Inclusiveness is when you open your environment to people with special abilities, or from differing backgrounds, and importantly, change the environment for them to make it better for everyone.
 

*HIV-affected – this term doesn’t always mean HIV-infected; it also covers those who are related to someone who is infected, and the stigma carries on into their lives. HIV does not transfer over casual contact, shaking hands or hugging.  

**Note on Down’s syndrome – Lemon Tree hotels refers to people with Down’s syndrome as ‘happy people’ because of their unshakeable cheerfulness. Weak muscle tone and loose ligaments are often a problem for them, so picking up the tray was difficult for the waiter. His colleague understood this and put the tray into his hands. Physical motor coordination also works differently, hence the shuffling gait. The restaurant manager I spoke to says 15% of their employees are differently-abled, and all their employees know sign language.

Monday, September 7, 2015

What would happen if you told your boss you couldn’t travel because it was your kid’s birthday?

Well if you are a man, you wouldn’t because this would seem frivolous. If you are a woman you wouldn’t, because it would make you seem like you obviously preferred to stay home and care for kids rather than work.

Either way, your child loses out. Growing up, I was always made to feel special on my birthday. My dad, who was away at sea, would send me the prettiest card full of glitter. My mom, who ran her own pre-school and managed four kids, would still find time to stitch me a new frock, and my siblings were tasked with decorating my place at the dining table for breakfast.

Making children feel special takes time, planning and yes, also needs to be recognized by your boss as something worth pushing back for. And I think needs to be done by moms and dads, because nothing makes a kid happier than when his parents connive to make him feel special.

This is a choice that managers can make, one that is guaranteed to foster immense loyalty by the very simple decision on how they react to such an honest reason for not traveling. In one story narrated to a child at home, a boss is someone who keeps his parents away on their birthday. In the second version, a boss is someone spoken of with affection and gratitude.

Which manager are you?

Friday, September 4, 2015

100days200words: day 5 - Passage of time

Walk the dog, wash the clothes
Kids off to school
Traffic, meetings, telecons
Kids to bed, dinner
Fall asleep watching TV
Walk the dog, fold the clothes
Kids off to school
Traffic, meetings, arguments, plans
Kids to bed, conversation
Fall asleep watching TV
Bills, payments, account transfers
monthly grocery
Vegetables, vegetables, vegetables, vegetables
EMI, LIC, SIP
Movie?
Bills, payments, account transfers
monthly grocery
Vegetables, vegetables, vegetables, vegetables
EMI, ULIP, car servicing
EMI, term insurance, school fees
10k marathon run?
Dinner with friends?
Birthdays, mall visits, Coffee day
Friends over, playdate, Coffee day
Date night, drunken evening, late Saturday morning
Road trip, swimming fun, ladies’ night
New clothes, shopping, play gym, Coffee day
Grandmom visits, hospital visits,  parent’s visits, spring cleaning
Christmas.
New Year.
Restart. Redo?







Passage of time


Walk the dog, wash the clothes
Kids off to school
Traffic, meetings, telecons
Kids to bed, dinner
Fall asleep watching TV

Walk the dog, fold the clothes
Kids off to school
Traffic, meetings, arguments, plans
Kids to bed, conversation
Fall asleep watching TV

Bills, payments, account transfers
monthly grocery
Vegetables, vegetables, vegetables, vegetables
EMI, LIC, SIP
Movie?

Bills, payments, account transfers
monthly grocery
Vegetables, vegetables, vegetables, vegetables
EMI, ULIP, car servicing
EMI, term insurance, school fees
10k marathon run?
Dinner with friends?

Birthdays, mall visits, Coffee day
Friends over, playdate, Coffee day
Date night, drunken evening, late Saturday morning
Road trip, swimming fun, ladies’ night
New clothes, shopping, play gym, Coffee day
Grandmom visits, hospital visits,  parent’s visits, spring cleaning

Christmas.
New Year.
Restart. Redo?

Thursday, September 3, 2015

#100days200words: Day 3 - Why it’s important to mindfully address stereotypes

When I strolled out in blue Spiderman pyjamas, my young nephew was flummoxed.

That’s a boy’s pant! You can’t wear it!

But I like Spiderman.
If there was a Spidergirl, you can wear it. You’re a girl.

Hm.. is it ok if girls watch Spiderman on TV?
Yes. TV’s fine. But that’s a boy’s pant. Spiderman is a boy.

Hm. So what if I like you? Can I have a photo of you on my T shirt?
Yes.

So then, why not Spiderman on my pyjamas?
There’s girl’s clothes and boy’s clothes – Spiderman is for boys.

What about flowers? Is that a boy or a girl thing?
Girls.

Those shorts belong to your uncle. ( husband’s flowery Goa shorts)
Thoughtful.

Anyone can wear anything they like, sweetie. (Not convinced, but thinking about it)

I often wonder if I’m being radical by addressing a stereotype whenever I come across it. Thinking about it though, the societal order is so strong, it’s a given that gender-based role enforcement will happen. In this case, there’s no bias in his home, but obviously there are many possible influences in a child’s life. My conclusion is that it’s important to address a stereotype when you recognize it, because if an alternative is not presented, it can never exist. Choices are needed to make good decisions, such as buying the right phone. Choices must also be needed to decide what principles you want to buy into.  

Wednesday, September 2, 2015

The fulfilling nature of procrastination

Contrary to popular belief, procrastination is productive. With the immense pressure building up from the THING you’re avoiding doing, you suddenly get done so many things you really wanted to do. The things that actually matter to you, that you’d been putting off to do the things that you had to do. The shelf you meant to clear and organize for two years. The quality time you spent making a super mess with your kid on an art project. The phone call to a really old friend you always meant to catch up with. The dinner you wanted to plan with friends. Suddenly you’re convinced that these are more important, and you have time to do the THING later. Then at the last minute, you get the THING you HAD to do done and screech in with a hat under the falling door, Indiana Jones style. Funny thing is, much of the time, the lack of effort on the THING goes unnoticed.

It’s ironical that in the day to day prioritization of activities, we bump up the to-do list the things which really aren’t important, which we’d rather not do at all. And that there actually is time for it all, but you spend unnecessary time stressing about how to do the THING that you got done at last minute. Procrastination is so fulfilling and so spiritual!    

Tuesday, September 1, 2015

100 Days, 200 Words

All successful writers attribute their success to one thing – that they write. Not what, when, or how they write, but simply that they write. For a few years now I’ve had an existential crises, and it seems like a vague voice tells me that my purpose is to write. Okay, I may be reaching here. Perhaps my work isn’t quite validating my life, and I’m stuck in an everyday routine that looks like it won’t change for the next 15 years, so I’m looking to escape. Discussing my bleak outlook one day, at midnight, battling sleep for quality time, when my mind has relaxed over a mojito (or maybe two), the epiphany came from an unlikely source – my husband. Unlikely because he is the motorbike-fixing, Handy Manny sort, and runs the other way from anything ‘arty’. Whereas I’ve written for companies for ten years, and have the process of crafting content perfected to a science. From what he’s heard, he pointed out, it’s only about sitting down and writing 200 words a day. Perhaps it was the mojito, but I couldn’t argue. (and I can always argue).

So I pose myself a 100-day, 200-word challenge. Where will this delicious adventure lead, and what will I discover?

Monday, May 18, 2015

5 things I never learnt about communications in college

Had I known in college that ‘creativity’ was the least important thing in being successful at corporate and marketing communications, well……maybe I would have reconsidered. Or…..maybe (not being the most creative type) I would have felt more confident I could do it. Here’s what only 10 years in communications can tell you.  

1.       Learn MS Excel

The way corp com is funded in most places…well. It’s not. There are people and their salaries, and in most places, teams are well….. They’re not. They’re single individuals or sparse teams in single digits. So how it’s funded is by the business unit within the organization that has a communications need. And all decisions are taken by the budget proposal. So while the communications plan is sound, the concept and design is cracking, it all comes down to the question – how much is this going to cost me? So you very soon must learn to crack the numbers, put it into an excel sheet, cost each element of the campaign. Then prioritize elements – what will give maximum impact, what could be optional in case I need to rework the budget and not compromise the campaign? Excel is also more than a budget companion – it’s a savior come performance evaluation time, or ‘productivity tracking’ time. The end is what people see, and many times, no, I will say every time, no one understands the four days of research, interviews, writing, reviewing, calls and rewriting that is behind a simple intranet story. Excel to the rescue! I’ve been told I’m a bit extreme, but I track every request, type of deliverable, business, the person I’m in touch with. There’s a column in there for the number of man hours as well. I also have PR trackers, vendor bill trackers, PO trackers. I know, I know. It’s a bit neurotic. But, when an ‘internal change program’ hits me and my team (and they crop up oh so often), I know I can justify every one of their hours.  Or when I need to hire someone because the workload is too much. Or when it’s appraisal time, and in a minute I can spew metrics about the number of requests I’ve had, the number of businesses I’ve supported, how many of each collateral I’ve created….anything you like.


2.       People need to like you

I remember a time when I was idealistic and swore never to be a hypocrite. Never would I ever say something I didn’t mean. Life’s a lot in the grey area, and has much to do with how you influence people. The ultimate aim of communications is to influence people. The corp com professional will never influence with work or campaigns, if she cannot first influence key stakeholders who fund, and support the bigger picture. Influencing key stakeholders is so much easier if they like you. I’ve struck a balance. While I don’t suck up, I talk shop, ask about their business, talk about what are their priorities, sometimes enquire about family. And I smile a lot. It helps me connect with the individual businesses within the company, and it helps me put together the pieces, create stories that span the entire company. Which in turn helps me seem clever (yes, seem….). Once people like you, they trust your judgment. Let’s face it, everyone’s an expert at communications – colour, word choice, positioning…… my job as the corp com professional is to make them all feel heard, and then skillfully negotiate to what I know is best. All I’m saying is …when people like you and trust you, these tiring negotiations become very few, and you can go ahead and do what you’re good at.


3.       You’ll spend a LOT of patience on procurement and bill processing

This part I could honestly do without. I’ve hated it. Tried to work without it. Was not successful. It is painful when you are a single person, or a tiny team, and every brochure or poster you print needs three quotes carved in actual stone in triplicate. And then of course you want to go with the vendor whose quote is higher, because, how can you explain that you can pay the same for two designers, but the end design will be the difference between a gorilla’s artwork and MF Husain? It’s a very difficult discussion, and if you’re lucky you will see point number 2, and the procurement head will like you, and so understand your point, and help you put in place rate contracts for standard stuff. And also support you when the CEO throws an entire office rebrand at you to complete in 2 days because of an important visit, and you have just no time to get the three quotes, so you give them a heads up and they collaborate.             


4.       Vendors are your team

Treat vendors like your customers. In tiny teams, you’re often doing 8 different events and 4 pieces of collateral, and also managing a PR interview for the CEO at the same time. Obviously, you cannot be in 13 places. Even if you have the maximum allowed single digit number of nine (wow!) people in your team. Loyal vendors have saved me many many many times. You need to cultivate loyal vendors, who will do more than supply. They also like you, and value your business. You need to make them responsible for the guidelines, and turn them into spies in case anything goes directly to them, and not through you. Then they will tell the errant business to please get corp com approval on this before printing. You make them responsible for the annoyingly small yet first to get noticed by management things, like why is this corner of the poster (at the back of the wall where no one will see it) got a smidgeon of a fingerprint on it when I squint my eyes?  


5.       It’s a 10-year career

I spent a few minutes thinking about whether this is really the fifth point I wanted to talk about, and then decided to go with it. The sad truth about communications is the fight to raise it to the boardroom is still on. Which means as far as a support function goes, it will always only stay at one place. While you start off with talent and creativity, you move on to processes and business impact, and then there’s a lull on how much more value you can add. Added to this, freshers also start off with the same talent and creativity, so after ten years, sometimes the actual ‘work’ you are doing can just as easily be done by a younger, less cost-to-company resource led with a single manager. So what happens to senior communications professionals? Who by nature are in the job for the learning and exposure of working with so many different people, the crazy rush of managing too much with too little time, of living for the great idea and the need to create change through communications? I’ve spoken with senior HR professionals a decade older than me, who moved from coms after ten years. Or moved to marketing. Or started their own companies. So apparently this is not new, it’s just that I’m here now. So in the things I wish someone had told me, this is one. Maybe I would have started thinking about this mid-career life crises earlier. 

Had I known these things before I started, would I have changed my mind about communications? Never.

Friday, April 17, 2015

The men who do it all

These are two of several surprising conversations that I happened to have in various situations. When I think about them, they bring me hope. So no more intro text from me – I want these to speak for themselves.

Conversation 1:

At a major power exhibition, an industry that has been a very traditional and hence male-dominated domain. I spent three days with a group of experts, diverse in their Indian cultures, passionate about their technologies. Here I connected with a first time father of an infant, a few months old. He is from Bihar, working in Chennai. His personality is very outgoing, - he finds humour in everything, and puts me instantly at ease. When we talk about kids, I’m surprised - it’s the kind of conversation I have with other moms! His wife goes to work from 7.30am and he goes to work from 3.00pm to midnight, when she gets back. He takes on complete caregiving all day, along with supervising the cook and domestic staff. I mention to him that what he’s doing is pretty admirable, and he seems confused about it. She’s my baby, he says. When we talk, he refers to ‘my baby’ all the time, like any new mom would do. When I bring up how tough it must be to balance everything, (a question that moms seem to really respond to with emotion), he says, “You know, I think women complain about things a lot. I do everything that my wife does, and I don’t stress about it. I mean, I’ve got a baby in one hand and I’m getting her food ready with another, and explaining to the cook what a Kashmiri Mirch is, and it’s all fine!”

Conversation 2:
This is a chat conversation with a group of my girlfriends, who are at various stages of life – newly married, some with small kids, some with grown up children. With chagrin, one of them vents about how she was having the ‘you don’t do enough around the house’ fight. In the course of this, she and her husband sat down and listed all the work around the house and who did it. She was most annoyed with the results. “It wasn’t a fight I expected to lose!!” she said. Another one who was recently married chimed in that she had a similar experience. “Actually it’s a perception of inequality that we have.” She summed up.

In the larger context which is overwhelming – where basic issues are so predominant, like female infanticide, menstrual taboos, continuing education of girls, encouraging young women to pursue careers as well as marriage – these pockets of change bring me hope.
I think that maybe the answer is not to talk so much about the victimization of girls, but to also make shining examples of the men who do it all, but don’t consider it anything special.

Orignal illustration by Liusha


 

 

 

 

Tuesday, February 24, 2015

On being a 'silly' parent

There’s things you can’t ever learn from parenting books, or even (gasp!) babycentre.in, the site I recommend to everyone having a baby.

Although they all talk about the need to be ‘silly’, it’s like telling someone to be ‘funny’. Unless you’ve had parents who giggled and laughed, you can’t be ‘silly’ or have a sense of humour. Even though I do have such parents, I’ve often been told I need to lighten up – that’s part of my personality. Here’s where I’m glad I have my parents around while I parent my toddler. Their silly reactions to situations are enlightening, and I realize that I would not on my own react that way.

For example – one day in the hall as my then two year old painstakingly put the last block on his ever so tall tower, it all came crashing down. In the few moments that followed – I saw his emotion of anger and frustration surface, but pause as he looked around to see how the adults would react. My natural reaction (as tutored by my reading on acknowledging children’s feelings) would have been to be like this – “awww….never mind, come I’ll help you build it up again”. Before I could act, both my mom and dad clapped excitedly and said “Yay…good job….you made it all fall down! Did you see that?” And then my son started building the tower again – just to knock it down and clap excitedly.

The end behavior that we both wanted was the same – to get him to get over his anger and redo the really difficult task. Only mine would have reinforced the concept of failure, while theirs made the failure a success. Over the next year, he built so many towers, with the great joy of knocking them down, and I know that this reaction was the defining moment that set his attitude.

Being silly is such an invaluable parenting tool.  I learn this over and over as I see my mom stick her tongue out, make up nonsense words, resort to tickling and giggle at really really bad jokes that revolve around poop and pee. Now whenever there’s an ego clash stand off and I can’t reason with a three year old, or he’s too tired to understand his feelings, I resort to silliness.

Sometimes even when I’ve had a tough day at work and feel the pressure of coming home to be a ‘parent’, I kick off a silly rumble on the bed or floor that usually ends in nonsense talk and tickling, and you know what, I feel better too. Maybe silliness is not only for children.

 

 

 

 

 

Saturday, February 14, 2015

'Maternal Instinct' is a myth.

It's a daring thing to say, but as soon as we all realize that maternal instinct is a myth, it brings parenting to a place of equal opportunities. I'll explain.

Being a 'Mother', 'Ma', or 'Amma' in India has been only a woman's role, and has even been sanctified to the place where everyone now believes that only a mother can truly 'understand'. Even women of today subscribe to this belief, perhaps to protect a domain where they have complete control, or just from the fact that there has been no other point of view aired or accepted.

When a new born baby is put into your arms, despite everything we think we know and are prepared for, the one thing that most women know for sure is the niggling truth that she knows nothing about this little stranger. Then from a force of pure instinct, she knows she must care for it, and protect it. Then she sets about figuring it out. Now  I'm willing to bet that every dad who has been a primary caregiver, or who has been a single father with no family support will tell you that this is the exact same experience they have as well.

It's instinct, for sure, but not maternal. It's more about intuition, and this is a word that we understand now with every smartphone and piece of technology trying to be more and more 'intuitive'. What's intuition? It's the knowing and understanding someone so well that you can predict their behavior and needs.

In caring for a child, this intuition is only fostered by the sheer amount of time you spend with the child. This is why moms have traditionally understood their children better. I give you an example, when my son was an infant, we had sleepless nights, like any other parent. There were nights when he would simply cry. We'd check off everything - he was fed, burped, no fever, clean diapers, not cold, not warm....there was simply no rational reason. All moms get to this point, and then realize that there is nothing to be done except hold the baby, sing songs or make soothing noises and wait it out. Now this is where endurance kicks in because that baby could cry nonstop for three or more hours. Somewhere in those three hours, after getting to a place where you have resisted the strangely real urge to shake the baby, even the most rational person is 'willing' the child to be comforted, and resorting to spiritual recourse. But when the child eventually sleeps, you know. You know that you can always comfort this child, it just needs so much patience and commitment.

That was a long anecdote, but there's a point. In this experience of trying to soothe a nonstop crying colicky baby, most often a dad would give up in 30 minutes, hand over the baby to mom with the argument that maybe nursing was the answer. And so I've heard from several of my friends who are men, "No, he will only sleep when his mom puts him to sleep". or "She keeps crying with me, she wants her mom." Not true. I've seen my husband wait out those three hours, determined to comfort our son, I've seen my father sit up at 3.00am in his bed, prop his grandsons on his lap and wait it out until sunrise, I've seen some husbands pace around the hall through the night carrying the child....They get it. There's no maternal instinct, just determination and commitment. They are rewarded too - an infant builds trust in any adult who can wait them out, and as their trust grows, the all night crying reduces.

Parenthood is a learning experience, and when we women give up our proprietary rights to 'maternal instinct' and knowing it all then it becomes a shared learning experience. We share our theories, our frustrations, we both apply much thought into what is good for the child. Because we are both involved, our understanding of the child is the same. So many times I've seen occasions where the mother has one perception of the child and the father has another, and then it becomes a competition about who is right, and children are master manipulators ready to play the situation. The experience of caregiving is so powerful and rewarding, that choices are then made not based on stereotype, but on individual aspirations of members in the family. A father may want to spend more time at home, so opt for a job that is less demanding, thus also creating the need for his wife to work so that they can manage as a family. A mother may go to work with no preoccupation of who is looking after her child, and find a sense of self outside of her family.

I believe that this is a choice that women must make - in letting go, and including their partners. It's threatening, yes, and not the easiest decision to hold back and not take over complete caregiving. But it's the single most important and best parenting decision I have ever made and had to stand by many times in our son's first few years - to resist the urge to show I know more or better, and simply say when being asked how to look after our son, "I don't know. Maybe we could try this, or that, but really I have no clue."